20 Wake Forest J. Bus. & Intell. Prop. L. 132
Let’s begin with some numbers. The NCAA and its member
colleges bring in thirteen billion (with a “b”) dollars per year in
revenue. Thirty-eight different NCAA member colleges each
independently bring in over 100 million dollars per year in revenue.
The University of Texas’s athletic programs, which are driven primarily
by football and then men’s and women’s basketball, bring in over 200
million dollars per year in revenue–more than most individual National
Hockey League teams. The salaries for elite coaches in football and
men’s basketball now sometimes exceed eight million dollars per year.
Assistant coaches at elite football programs are now making upwards of
two million dollars per year.6 And at the University of Michigan, its
quarterbacks coach is paid over one million dollars per year.