19 Wake Forest J. Bus. & Intell. Prop. L. 381
The “Honey Badger” became a pop culture sensation in 2011 when Christopher Gordon, used the pseudonym Randall and added his voiceover commentary to National Geographic footage of a badger foraging for live animals in its natural habitat. The roughly three-minute Youtube video now has over 90 million views and 40,000 comments. Gordon’s mock-umentary popularized the catchphrase “honey badger don’t care,” making it a “cultural icon” and “viral sensation.” Between 2013 and 2016, Gordon acquired five different federal trademark registrations for the phrase in connection with a variety of goods, including clothing, toys, mugs, mobile phone applications, and bumper stickers.