19 Wake Forest J. Bus. & Intell. Prop. L. 404
For entrepreneurs starting new businesses, protecting the intellectual property related to their business is an essential first step to developing a distinct business within the marketplace. However, business owners seeking registration of their trademarks may face confusion when determining whether or not their trademarks are registerable on the primary register, a designation that would allow them to reap desirable legal benefits if their trademarks are infringed upon.