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With Eyes to See and Ears to Beer: Navigating Multisensory Intellectual Property Rights in the Craft Beer Industry

Published onAug 07, 2022
With Eyes to See and Ears to Beer: Navigating Multisensory Intellectual Property Rights in the Craft Beer Industry

21 Wake Forest J. Bus. & Intell. Prop. L. 395

Music is a fascinating artform. It is known for inspiring film, visual
art, and fashion, and can also be infused with dance to create new
musical genres. Yet, while it can surely bring delight to one’s ear, what
about one’s tongue? After all, the great William Shakespeare once said,
“[i]f music be the food of love, play on.”1 This begs the question, can
music play a more integral role in culinary taste?

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